Contemporary Retail Environments Essay Example | Topics and Well Written Essays - 3500 words

Contemporary retail Environments - Essay Exampleshop is no more a simple act based on the human engage, exchange of the currency and the goods but much more. The perception of shop and its last resists as fewer mess perceive it to be a character reference of entertainment, act of expression, path for happiness and stress therapy (Tuttle, 2010). The consume of the obtain is judged by the accomplishment of the individual perception in the retail environment. Shopping loafer be deciphered as a contradiction that yields both pleasures and anxieties among the people based on their experience. The concept of shopping experience has changed to a greater degree for the modern shoppers based on their psychology, lifestyle and requirements. Consequently, the shopping experience is the point at which the tension, promises of modernity and postmodernity ar apparent. The experience of shopping can be evaluated by the people on the basis of the information gathered, product variety and w ide range of products. The easy accessibility of the serve and goods through the use of online sources and mobiles has made the shopping experience convenient, economical and exciting (Falk & Campbell, 1997). Shopping experience can be a recreational aspect depending on the consumer deportment and their considerations. Shopping experience is cherished by meeting the emotional value and affect behaviour of the individual. As illustrated by Levy, People buy products non only for what they can do, but also for what they mean (Hirschman, 1986). The objective of the essay is to emphasise the shopping behaviour and experience of the individuals in the retail environment. It evaluates the component, motivational factors, role of environment and the models to explain the shopping experience. Explanation of Shopping Experience The shopping process is initiated by the need recognition of the individuals. It the behaviour by which the unwanted unavoidably of the individuals are realised an d are being fulfilled in the retail shop. The needs of the people differ and so the choice of buying, slightly prefer design over brand, some look for uniqueness and some consider budget. It is observed that before buying a product customers tend to gather information by searching for the same products in various shops. This process of gathering information and taking advices are part of the holistic shopping experience. Information gathering through various sources to get the knowledge about the expenditure of the product, availability and features influence the shopping decision of the individuals. Moreover, the evaluation of the alternatives is a part of shopping wherein the personal views and opinions on with advices from the friends influence the decision process of the individual. The huge displays of the products in the retail environments affect the process of evaluation of the individuals and turn their shopping process easier or at times complex. Individuals tend to sh op based on their need but at times due to the influence of retail environment they tend to buy products which are not desired by them before coming to the retail shop. The impulsive shopping makes the experience of shopping great as it signifies the fulfilment of the undesired